Facebooks New News Feed Unveiled

Facebook's new News FeedA full week after hinting that Facebook would launch a new version of the News Feed, the social media giant starts rolling out the new, radically-designed homepage.

Presenting from Facebook’s Menlo Park, California, headquarters, Mark Zuckerberg describes the new News Feed as a “personalized newspaper” that focuses more on the visuals and allows users to choose the topics they are most interested in. Also, the images and links to articles are much larger, making it easier to view on mobile screens (if you are using the mobile web version).

The updated News Feed is aimed at keeping Facebook users logged in, luring more advertising dollars in the process. Facebook also hopes the redesign would bring the company off its less-than-stellar performance on Wall Street.

In 2009, when Facebook introduced its propriety algorithm called Edge Rank, which determines which posts an individual user is likely to find more interesting. A year later, Facebook allowed users to chronologically filter the contents of the scrolling feed; then it launched a separate ticker at the right-hand side last year, displaying everything that every friend and brand page had posted.

Source: The New York Times
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